Where do I get my clients from?
Let’s start out by pointing out how important advertising is to a small business owner. Anytime you can get someone else to do your marketing work for you, in circles of influence that you cannot reach, this work is invaluable to you! That is what advertising does……Marketing day and night for you in other circles of influence, bringing in new clients for your business. Also branding and top of mind awareness are invaluable once a customer makes the decision to purchase.
Many of business owners look to advertising as if it can provide all of their new clients. This is a fallacy, an old wives tale. Advertising, whether it is on the web, in print, TV, radio, or any other form, can only provide a steady (sometimes slow) stream of new clients to your business. Let’s suppose for a moment that the above statement is factual, if the statement is true, it leads me to ask one major question;
How then can I add more clients to my business at a rate that will allow me to sustain or grow my business?
While owning my advertising businesses I have come to realize that most small business owners lack the ability to market. Or maybe I should say they lack the knowledge to market, because everyone has the ability given the correct tools and ideas. This has lead me down the path of training my advertisers how to market! Thereby insuring that when the advertising works they know how to take full advantage of it.
What do I mean by the above statements? Well let’s take a closer look.
All of us know between 150 to 250 people. Don’t think so? Take a minute put down your mouse and pick up a pencil and start writing. Remember your brother, mother, father, sister, aunts, and uncles. For that matter all your relatives, your spouse’s relatives, and all your friends. Do you know any of their family (your friends). Now all your work associates, all of your church associates, and who do you know in all the other clubs and organizations that you belong to?
I think you get the picture….You know allot of people. Most of all your clients will know many people as well. That is wonderful! Why? Why is it so wonderful? Well let’s say you own a water skiing shop that specializes in all the water skiing equipment. Your perfect client ultimately will love to water ski, and so will his friends. Get the picture? This is the law of attraction at its best. If you love to do something you naturally attract individuals who also love to do the same things.
So if your advertising brings in one new individual to your business then you have a new market (150 to 250 friends, relatives, and business associates) of potential new clients. All you have to do is figure out how to access and attract that market.
I am sure you are thinking to yourself, ya right Owen, you make it sound simple, but, how do you propose we do that?
Well now that you understand the basic concept come back to my blog in say a few days and I’ll start posting ideas to help you with the concept of penetrating into your client’s circle of friends and family.
